In the course of our lives, we partake in a huge number of transactions. Few are higher stakes than that of selling a property.
Regardless of what stage of life you’re at, selling your property can be a tremendously huge decision to make. Finding and choosing the perfect selling agent for such an occasion is often the difference between selling at an average price and an extraordinary price.
As a buying agent, we spend the vast majority of our working lives interacting with a variety of selling agents from all walks of life. As a result, we’ve become particularly attuned to the characteristics that separate a good agent from a great agent.
Here are the steps we recommend you take when looking for the perfect agent:
Whilst this probably seems like a pretty obvious first step, you’d be surprised how often we hear vendors say that they picked the first agent that was recommended to them, even worst, it might be a family friend. There are a number of fantastic resources on the web that will give you up to date and accurate data on who the top performing agents are in your area. Keep in mind, sometimes the agent with the most number of listings isn’t the best choice. Here are some easy-to-use tool that you can use in the process of researching and finding a great selling agent for your property.
Keep it local
One of the things that we have grown to truly appreciate is how different the various suburbs of Sydney and Adelaide are from one another. Different demographics, socio-income status and lifestyle. For a selling agent, being attune to these subtle differences plays a huge part in the successful sale of a property. This local knowledge can be hugely advantageous at all stages of the selling process, so making sure you find someone with this knowledge should definitely be a top priority for you.
See the agent in action
Once you managed to build a shortlist of potential agents, the best way to validate your assumptions is to go out and see how they perform in their duties. The simplest way to do this is to go out and visit the open for inspections for the listings they’re currently managing. For some, finding the time to go out to an open for inspection can often be a challenge, so in lieu of this, we would recommend you make an enquiry on a listing and see how they perform. Some of the things worth taking into consideration are;
How do they communicate with prospects, do they communicate in a manner that you’re comfortable with?
What is their body language like? Do they convey the level of competence that will instil prospects with confidence in their abilities?
Did they proactively follow up with you after the inspection? (take note of whether or not they truly listen to you when discussing your needs)
Were they on time and well presented at the open for inspection?
Was the property marketed in an innovative manner? Were the online photos of high quality? Did they do anything unique?
Follow your gut
Sometimes, how you FEEL about an agent should be something you take into account when making the big decisions. You want to be comfortable that this person is going to be honest, personable and easy to deal with, because let’s face it, you’re going to seeing this person a lot of the period that your house is for sale.
Check the results
At this stage, you’ve probably got a pretty good idea as to who you want to sell your property. It’s now we would recommend taking a look at the cold heart facts around how this agent performs. Ask for undiluted facts around sale prices, time on market etc.
Here are some resources you’ll find helpful on your quest to quantify to qualitative.
As a final note, we’d love to help you find a great agent, feel free to contact us for recommendations.